一、科室简介

北医三院宣传中心成立于2018 年6月，前身为《北医三院》院报编辑部、党院办宣传组。宣传中心成立后，围绕医院中心工作，以“聚人心  树形象  铸品牌”的目标要求，开展医院宣传工作。

宣传中心致力于传播优质科普、进行医院文化建设，增强医院凝聚力，打造医院品牌形象。求实效、重专业，进行平台建设、传播方式等创新，深入贯彻落实党对宣传工作的方针政策和决策部署，紧跟媒体发展潮流，聚焦医院高质量发展。

The propaganda department of PUTH was established in June 2018, formerly served as PUTH newspaper editorial office and propaganda branch of president’s office.

Focusing on PUTH’s central work, the propaganda department is dedicated to produce high quality publicity materials for the hospital, based on the criteria of ‘uniting, establishing and branding’.

The propaganda department devotes to provide medical knowledge and construct hospital culture, in order to promote cohesion and establish hospital’s brand. With efficiency and professionalism, the propaganda department brings innovations on platform building and communication methods, fully implementing the CPC’s guidance and policy on propaganda, follow the trend of media development, focusing on the high quality development of the hospital.

二、正副职分工

宣传中心主任：仰东萍，主持宣传中心全面工作。

宣传中心党支部书记、副主任：孙静，负责新媒体工作。

Yang Dongping, director of the propaganda department, is in charge of the propaganda department’s works.

Sun Jing, party branch secretary and vice director, is in charge of new media.

三、科室职责

1.积极宣传贯彻党的路线、方针、政策，围绕医院中心工作，制订、组织和实施全院宣传工作计划，做好重大活动、各类选题的宣传策划和文字、图片、视频等报道工作。

Propaganda of CPC’s guidelines and policies. Based on the central work of the hospital, organize and conduct propaganda projects for the hospital. Provide propaganda plans, traditional and multimedia coverage of major events.

2.负责拓展对外交流渠道，保持与院外媒体的沟通交流。

Keep in touch with the media, provides communication platforms.

创新院内宣传渠道，发挥自媒体的组合矩阵作用，管理《北医三院》院报、《北医三院》简报、医院官网、官方微博、官方微信、官方视频账号等媒体平台，进行新媒体平台选题的策划、编辑、审校、发稿、统计、反馈以及线下活动的组织实施等。

Utilize We Media matrix to innovate communication patterns for the hospital, publish PUTH newspaper, PUTH bulletin, PUTH’s website, WeChat and Weibo platforms. The propaganda department is also in charge of schemes, editing, publishing, statistics and feedback of new media contents.

4.监测舆情，在社会上树立北医三院良好的社会形象。

Monitoring public opinion, establish a positive figure of PUTH.

5.通过业务培训，强化全院宣传队伍建设，共建宣传工作新局面。

Provide training sessions for other departments of the hospital.

6.加强医院文化建设，营造积极向上、和谐、创新的文化氛围。

Reinforce the culture of PUTH, create positive, harmonized and innovative environment.

7. 完成上级部门和医院交办的其他工作任务。

Complete other tasks assigned by superior department and PUTH.